Adonmo, India’s leading ambient digital advertising network, has secured $25 million in a round led by Rigel Capital, alongside existing investors. Founded in 2017, Adonmo has quickly expanded to 24 cities, boasting over 50,000 digital displays that deliver hyperlocal, data-driven advertising solutions to brands across India.
With cutting-edge technology, Adonmo offers highly targeted campaigns that maximize audience engagement through precision targeting, measurable ROI, and seamless offline online integration. Its platform harnesses hyperlocal intelligence to place ads in geographically relevant locations, enabling advertisers to connect with their ideal audience more effectively.
Adonmo’s proprietary infrastructure also introduces features like dynamic creative optimization, social media-driven ad triggers, and QR/NFC-powered interactions. These capabilities enhance viewer engagement, allowing audiences to directly interact with campaigns—whether by downloading vouchers, installing apps, or taking other customized actions.
This $25 million funding round, led by Rigel Capital, follows Adonmo’s $15 million Series B in 2022, which saw participation from food delivery giant Zomato. With this new round, Adonmo plans to expand its operations to 40 cities and increase its screen network to 100,000 displays, targeting more than 30 million unique viewers and delivering even greater brand visibility.
Sebastian Togelang, Founding Partner of Rigel Capital, commented: "We are pleased to announce our investment in Adonmo. Their focus on hyperlocal intelligence and advanced technological infrastructure aligns seamlessly with our cross-border synergy creation strategy. We look forward to supporting Adonmo as it continues to disrupt and lead the Indian DOOH advertising market."
Sravanth Gajula, Co-founder: "Ambient contextual advertising is rapidly becoming a pivotal element in brand strategy, and we are leading the charge in this transformation. With this fundraise, we are poised to engage over 30 million urban consumers, delivering exceptional value and amplifying brand impact for our advertisers."
Sandeep Bommireddi, Co-founder: "We aim to become an integral part of India's urban infrastructure, creating engaging experiences for millions of viewers every day. We're thrilled to partner with Rigel Capital on this journey, leveraging their extensive expertise in media technology and hardware to drive our vision forward."
With this funding, Adonmo is well-positioned to scale its operations and drive the next wave of growth in India’s booming digital advertising landscape.
